Portfolio Overview
Event Intelligence
Media Valuation
Audience Analytics
ROI Optimizer
AI Analyst ✦
Total Media Value
$847M
↑ 23.4% YoY
Active Events
34
↑ 6 new Q2
Sport · Music · Culture · Social
Audience Reach
218M
↑ 11.2% vs Q1
Unique impressions, all platforms
Avg ROI Ratio
4.2x
↑ 0.8x baseline
Media value per peso invested
Hours Saved
1,240
↑ via automation
Operational backlog eliminated
Media Value by Category — Monthly Trend
Jan – May 2026 · USD millions
● LIVE
Sport
Music
Culture
Social
Platform Distribution
Impression share by channel
Q2 2026
Investment vs Value
ROI ratio by category
PORTFOLIO EFFICIENCY SCORE
84 / 100
Event Portfolio — Sponsorship Scorecard
Valuation · Reach · Score · Status
Sort ↓ Value
Filter
| Event | Media Value | Reach | Value % | Score | Status |
|---|---|---|---|---|---|
Gran Premio México F1 SPORT | $182M | 48.2M | A+ | ● ACTIVE | |
Telcel Music Fest CDMX MUSIC | $134M | 31.5M | A | ● ACTIVE | |
Copa MX Patrocinada SPORT | $98M | 22.1M | B+ | ● UPCOMING | |
Festival Cervantino CULTURE | $87M | 18.7M | B+ | ● UPCOMING | |
Liga Nacional Baloncesto SPORT | $76M | 15.3M | B | ● ACTIVE | |
Telcel Social Impact Tour SOCIAL | $54M | 12.8M | C+ | ● REVIEW | |
Vuelta Ciclista México SPORT | $41M | 9.2M | C+ | ○ PLANNED |
Audience Demographics
Cross-event consolidated profile
Peak Age Band
25–34
38% of reach
Gender Split
54/46
M / F ratio
Top State
CDMX
29% of audience
Socioeconomic
A/B+
61% high income
✦ AI Recommendation
Gran Premio México shows 2.3× higher brand recall than category average. Recommend increasing logo placement on pitlane barriers & digital overlays to maximize F1 broadcast window.
+$18M incremental value potential
⚠ Underperformance Alert
Telcel Social Impact Tour scoring below portfolio benchmark (C+). Social media engagement rate 67% below comparable CSR properties. Recommend creative refresh and influencer activation.
−31% below category median
↗ Growth Opportunity
Music category demand up 44% in 18–29 demographic. Festival Cervantino currently under-leveraged digitally. Streaming + second-screen activations could capture the gap ahead of competitors.
$23M addressable value gap
Automation Pipeline — Operational Backlog Eliminated
AI-driven workflows · Hours recovered per quarterly cycle
● 7 AUTOMATIONS RUNNING
MEDIA SCAN
240h
saved/cycle
REPORTING
180h
saved/cycle
AI VALUATION
160h
saved/cycle
SMART ALERTS
120h
saved/cycle
DATA OPS
200h
saved/cycle
SOCIAL TRACK
190h
saved/cycle
TOTAL SAVED
1,240h
per quarter
Apollo AI Analyst
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MODEL: CLAUDE SONNET 4
AI
Hello! I'm Apollo's AI Analyst, specialized in sponsorship valuation and portfolio strategy. I have full context on Telcel's event portfolio. Ask me anything — in English or Spanish.
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