Apollo Services has announced a strategic alliance with Sporttivo, the first global hub for sports innovation based in Mexico, aimed at scaling its operations across Latin America and strengthening its leadership in sponsorship intelligence.

This collaboration will enable both organizations to develop joint initiatives focused on enhancing the effectiveness of sports sponsorship in the region, leveraging data, technology, and results-oriented methodologies.

Technology-Driven Regional Expansion

Apollo Services specializes in three core areas:

• Accurate measurement of return on investment (ROI) for sports sponsorships

• Evaluation of campaigns and commercial inventory based on impact criteria

• Development of customized programs that strategically connect brands and sports

Through this alliance, Sporttivo brings its expertise in connecting European startups with real market opportunities in Latin America, along with its global network of experts in sports innovation consulting and training.

“This alliance marks a strategic expansion for Apollo SBG into a key market, alongside a partner with global vision and local insight,” said Allan J. Chamorro, CEO of Apollo SBG.

Projecting Impact

The partnership will also focus on developing new service lines that integrate specialized consulting, evaluation technologies, and sustainable sponsorship strategies, with an emphasis on clubs, federations, and brands operating throughout Latin America.

About Apollo SBG
Apollo Services is a company specializing in the measurement, optimization, and strategic design of sports sponsorships. Its mission is to professionalize the sponsorship industry through technology platforms, data analytics, and tailored programs that maximize commercial value for brands and sports entities.

Contact marketing@apollosbg.com for more information on how to elevate your brand’s value.