CENTROAMÉRICA MEDIA HUB AND SPORTS FLICK PARTNER TO LAUNCH LIGA PRIMERA SUCCESSFULLY IN THE HOST TERRITORY

March 2nd 2021, Washington D.C

• Washington DC based agency and Sidney broadcaster settle on a business and implementation counseling partnership.

• Sports Flick is the global broadcasting rights holder, naming partner and host broadcaster for Liga Primera.

• Centroamérica Media Hub will provide stakeholder integration for a smooth delivery and implementation assessment, by ensuring compliance, business development and a successful execution of the partnership in the host nation through its local subsidiary.

 Centroamérica Media Hub has been appointed the exclusive domestic media consultant to the global rights’ holder Sports Flick for Liga Primera. CAMEDIA HUB will oversee the delivery and implementation of more than 200 live matches through Sports Flick’s OTT platform.

 The partnership will allow CAMEDIA HUB to open new distribution channels in the domestic market and develop key strategical alliances with private and other regulatory sectors in order to ensure compliance and a successful implementation of the rights’ property.

 CAMEDIA HUB has been the exclusive liaison officer for the partnership between Liga Primera and Sports Flick by providing strategical insight data, regulatory landscape and the local operational framework, allowing successful navigation of the deal- from inception to execution.

 The deal also represents an opportunity for CAMEDIA HUB to bring its qualified partners on board, which guarantees a professional and reliable execution of the broadcast work flow.

As part of the agreement, Spalk Virtual Studio will be providing with international commentary in both English and Spanish for Sports Flick, ensuring a glib distribution of the broadcast across the globe through its virtual studio capabilities.

The partnership involves more than 5,000 hours of live broadcasting throughout the year in 2 languages containing more than 30 individuals working across 4 different time zones: a milestone for a Central American sports league.

 In line with their vision of developing the sports ecosystem, this deal is a testament for CAMEDIA HUB to develop the LATAM region and to showcase Central American talent across the globe.

“We are hoping to see Liga Primera flourish through this partnership and are very excited to be able to contribute to get the league closer to its development and sustainability goals.

We can’t wait to see the new digital capabilities that will be enabled the fans to engage directly with their teams through the Sports Flick and increase fan experience,” comments Allan Chamorro, CEO of CAMEDIA HUB.

Additionally, and as part of the commitment from Liga Primera & Sports Flick to provide access to all fans, CAMEDIA HUB is displaying immediate work on the ground to create partnerships that will allow the League to be viewed in remote areas of Nicaragua through local cable distributors via Lineal TV.

About Centroamérica Media Hub

Centroamerica Media Hub is a Washington, DC-based international media rights company that partners LATAM sports properties with international broadcasting stakeholders. Their purpose is to provide a method to attain and distribute modern TV rights deals while building revenue streams and partnerships around it.

For media inquiries: marketing@camediahub.com